Due to widespread network expansion, which is available for public use, digital advertising is one of the most practical ways to increase site traffic , overtime the value of traditional marketing methods will be diminished, now we are going to describe the search engine marketing more. Search Engine Marketing (SEM) is actually a type of internet marketing that is all about optimizing your website by adding it to the search results page with the help of paid advertising. Through SEM, you can eventually increase the traffic to your website.

It should be noted that search engine marketing is sometimes called pay per click ( PPC ).

SEO comparison with SEM:

SEO stands for search engine optimization. To do SEO, you need to do techniques and activities both inside and outside the website to get a high ranking in the search engine results page , and all of these activities are organic, and you don’t need to pay money for them, but when it comes to paid advertising to promote a website, it refers to SEM.

Reasons for the importance of using search engine marketing:

Search engine marketing is a great resource for gaining high ranking and high website traffic because as we mentioned, nowadays due to the popularity and availability of the internet, internet-based activities including internet and digital marketing have a relative superiority than the traditional ones.

Here we are going to mention some of the reasons for the importance of using SEM:

1- Saving time:

It often takes weeks and maybe months to optimize a website to get it to the top of the search engine results page through traditional methods, while using paid advertising, you will immediately get the desired result and attract lots of users in a short period of time.

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